He Would Have Told Everybody About It
When Luke Holle first started his business, he called his father almost every day. This summer, he finished the biggest job of his life without him.
The twenty-minute Google Business Profile most owners never finish
The free listing that two thirds of your customers see first usually has last year’s hours, three photos, and no services. Here is the short version of fixing it.
Half of your customers now ask an AI who to call
In one year, the share of people using AI tools to find a local business went from 6% to 45%. Here is what those tools look at before they say your name.
The two photos every job needs
Before and after. Same angle, same spot, thirty seconds apart. It is the most convincing marketing a service business can make, and it costs nothing.
Top Stories
All storiesThe shortlist is three names long
Most people compare three or fewer businesses before they decide. If you are not one of the three, you are not in the running.
Most searches end without a click. Your Google profile is the website now.
About two out of three Google searches end on Google. For a service business, that makes the free profile the front door and the website the back office.
Your quote page is your best salesperson. Most sites do not have one.
People standing in a flooded kitchen do not fill out contact forms. They want a number and a time.
Reviews older than three months stop counting
97% of people still read reviews. 74% only trust the ones written in the last three months. A five-star average from 2024 is not doing what you think it is.
“I’ll post tomorrow” is the most expensive sentence in home services
Most small businesses spend one to ten hours a week on marketing. The ones that spend zero are not saving time. They are borrowing against next month’s calendar.
